Everyone loves stickers, from the colourful and sparkly to the dark and edgy. We use them to express ourselves and customise our items. Similarly, businesses use them to show off their brand, and they can be an amazing marketing tool when used correctly.
Branded logo stickers have a great double use. Fans of the business will want to use your stickers and they’ll be seen by lots of people. Also, stickers can be used by the business to brand stationery, products, and more, extending the brand further. This makes them great value as a revenue driver that serves multiple functions.
At Printing Brisbane, we offer sticker printing for businesses to help them spread awareness of their brand with a high-quality, fun, and easy-to-circulate product. Let’s talk about why logo stickers are so fantastic, and how to create them for the best impact!
How Do You Design and Print Branded Stickers for Your Business?
Why Choose Stickers as a Branding Tool?
They may be small, but they pack a punch. Stickers are a great, cost-effective branding strategy for businesses large and small who want to raise awareness and give their customers a small gift. They’re super easy to produce and distribute, are incredibly versatile, and show off your amazing brand.
Whether the stickers are used for enhancing your packaging, are given out with each purchase, or are stuck all over your reception desk, they’re such a great way to stand out.
What are the Types of Stickers to Choose From?
The amount of options available for sticker printing may be overwhelming, but remember you can always change it up as you go and try different methods as your business evolves. The main sticker types are:
- Die Cut: Cut right to the shape of your logo, these are professional, simple, and clear. They’re a great option for brands who want a clean option that looks great without doing too much.
- Clear: Transparent stickers can look awesome and be used in lots of ways to show off your brand. Their benefit is not just in their novelty but in their ability to be used as labels, on glass doors, and other options where a clear look is more favourable.
- Holographic: Here’s where it gets really fun! Holographic stickers shine and shimmer, grabbing attention quickly and keeping it. Although they may not match the branding of all businesses, they’re perfect for those who want a unique touch that shows off the playfulness of the brand.
- Vinyl: These are best for high durability and outdoor use, which means certain brands can massively benefit from them over other sticker types. The versatility and usability for many surfaces makes them an amazing choice for long-lasting branding. Vinyl is often used for waterproof sticker printing.
Your choice of sticker type comes down to what your business needs and brand goals are. Talk to an expert like Printing Brisbane to consult on what kind of stickers can work best for you. We’ll run you through options for different budgets and uses, no matter what your business is!
How to Design Branded Stickers
When it comes to branding, remember to keep your target market in mind at every step. Think about how they’ll actually use the stickers, and if the stickers will appeal to them – not just to you. Will a customer who receives a sticker place it somewhere on display for others to see, or throw it out as soon as they get home? Clever branding and design are the key to making sure your stickers work as intended.
Colour
The colours of your sticker, should, of course, match your brand colours. However it’s important to also think about which colours will look best on a sticker. Remember, stickers can be small, so using different techniques to stand out helps a lot. This means using a background colour that pops with a text colour that stands out against the background for easy reading.
Texture
At Printing Brisbane, we love high quality textures that make printed products stand out. We offer gloss, satin and matt finishes, as well as textured paper, recycled-look kraft paper, removable or permanent adhesive, and more! We also offer metallic foiling for extra shine. There are a lot of options for the overall look and feel of your sticker, so it’s important to properly consider what’s best for your business. If in doubt, give us a call and we’ll guide you through it.
Shape
Any shape is possible. In fact, a fun shape can be the highlight that makes your sticker pop! Although many stickers will be cut to the shape of your logo, you can also consider how the stickers are used and if a different shape may be more functional. For example, perhaps a flower shape could show off a floristry, or a heart could advertise a wedding planner. If they’re used to secure packaging or stick to a coffee cup, really consider what shapes and sizes will hold best.
How Important is Good Sticker Printing?
High quality stickers position you as a trustworthy, professional, and even luxury brand. What can go wrong when stickers are printed badly? They might be:
- Cut in the wrong place
- Difficult to peel
- Have bad stick that doesn’t last long/is ineffective
- Have blurry text
- Have dull colours
When branded products are poor quality, this reflects directly on the brand, meaning your business takes a loss in terms of its positioning. Potential customers are less likely to trust and approach you. Unfortunately, this means that all the effort you’ve put into making your stickers is lost and may even totally backfire.
Chat to Printing Brisbane About Your Brand Stickers
At Printing Brisbane, sticker printing is one of the many services we pride our company on. We’ve helped many businesses, big and small, elevate their branding with high quality stickers that are versatile, functional, and look great. We’ll even help you with the design if you need further assistance.
We want to create the best printed products for you! Contact us today.
