Last Updated: June 2026
Advertising with car stickers is a cost-effective, mobile, and high-exposure form of marketing that can reach a wide audience.
At Printing Brisbane, we make custom car decal stickers for Australian businesses to help them advertise and gain work. Often, this type of promotional sticker printing can be the first impression for potential customers and clients – so they should be made with care in the design and quality. In this blog, we’ll discuss why car stickers are a great printable marketing opportunity, and how to make the most of them.
What are the Top 5 Benefits of Advertising with Car Stickers?
- Cost-effectiveness: Compared to other forms of advertising, custom made sticker printing for cars can be very inexpensive for both new and existing businesses.
- Mobility and high exposure: Your vehicle becomes a mobile billboard, and wherever you drive, your advertisement is seen by different people in various locations. For example, the back of the vehicle is seen most often when drivers are stopped at red lights. The sides can be seen when parked. Set and forget!
- Brand recognition: Business sticker printing can help customers recognise your vehicle, making it easier for them to feel confident in working with you.
- Brand advocacy: If a customer chooses to put your sticker on their car, they are acting as an advocate, and their personal endorsement can be very valuable because others trust the word of individuals over direct company advertising.
- Durability: High-quality vinyl car sticker printing offers a waterproof, fade-resistant, and long-lasting advertisement, making them a durable option for long-term marketing.
Are Car Decals a Good High Visibility Marketing Tactic for Australian Businesses?
How to do Design and Messaging Right for Car Stickers
- Keep it simple: Less is more. Use a clear, concise message and a simple layout to ensure it’s easily understood from a distance. Logo stickers are great for this.
- Prioritise readability: Use bold, clean fonts that are easy to read at a distance, and avoid thin or script-style fonts.
- Ensure high contrast: Choose colours that stand out against your vehicle, such as dark letters on a light car or light on dark. Incorporate your brand colours, but make sure they are visible.
- Use high-quality assets: Use vector files (.ai, .eps, .pdf) for logos and graphics so they can be scaled to any size without losing quality.
- Create a unique shape: If appropriate for your brand, consider a unique shape or size to stand out from standard rectangular stickers.
- Incorporate a catchy slogan: Business sticker printing can benefit from a short, memorable slogan that boosts your brand’s recognition.
- QR codes: QR code sticker printing is a great addition to your car stickers, to get customers to your website.
What Not to Forget When Creating Car Decals for Businesses
Invest in high-quality, durable, and weather-resistant materials (use waterproof sticker printing services) to ensure your stickers last and don’t damage your vehicle’s paint over time. Also, consider the visibility of the sticker’s location prior to engaging in sticker printing. The rear of the car is seen most often by other drivers, but avoid blocking yours or others’ windows.
Make sure your custom decals for cars comply with local regulations. Some areas have restrictions on window tinting or film, and it’s wise to check the rules in your area before applying any graphics. Finally, for removable options like magnets, remember to take them off periodically to give the vehicle a break from the adhesive.
Finding Your Printing Company for Car Stickers
Contact Printing Brisbane
Talk to us about personalised stickers for cars to advertise your business. Our sticker printing services are available for custom and bulk sticker printing orders. Just chat to us to learn more about what we can do!
Frequently Asked Questions
Will car stickers damage my car’s paint or windows?
Stickers shouldn’t permanently damage your car if you use high-quality vinyl and apply them correctly. However, low-quality decals, long-term sun exposure, or improper removal can cause peeling paint, glue residue, or window scratches. Work with trusted high-quality sticker printers like Printing Brisbane to reduce the risk of damage.
How large can car stickers be?
Car stickers can technically be as large as your vehicle’s panels or windows. Maximum sizing primarily depends on the printing material and the specific area of the car you are applying the decal to. Talk to us about our customisation options.
Are any kinds of car stickers illegal?
Always check with your state’s laws, but in general in Australia, you must make sure your stickers are not in the driver’s line of sight. Offensive content is illegal on car stickers, and so are reflective materials that could distract other drivers.
Are there any dangers to using car stickers for marketing?
It’s important to remember that when your brand is shown on your vehicle, your driving habits become a mobile reflection of your business. Bad driving, cutting people off, or parking illegally can result in brand damage. Also be cautious of displaying your personal address or phone number on your car, as this could be a privacy risk.
